Analisis Berita Pertanian Koran Kampus IPB Dari Perspektif Agenda Setting Theory (Kasus Mahasiswa SKPM 2009 dan AGH 2008)
Abstract: Agenda setting
indicate a relationship between the media and the public in terms of
determining whether a message is important or not. But, there are not real if
the media haven’t strong influences. Analysis of agricultural news in IPB
Campus Newspapers prove that the media hasn’t influenced IPB students to pay
attention about the agricultural issue. The results of this study found the
media assess the agriculture news is not important. That caused by the quantity
was low compared to the other news, although their was put the agricultural
news on front pages. The survey showed that the agricultural information was
reported by IPB Campus Newspapers causses important by the public. That was
known by asking the public to assess the level of news interest, rate the
agricultural news, and also choose the agricultural news than the other news.
This studi also showed that there was’nt real differences of students from two
disciplines in assessing the public agenda of agricultural news in Campus
Newspapers IPB, which inferential statistical analysis showed the results of
T2Hotelling of 1,0782 (p>0.05).
Penulis: Agus Sandra,
Amiruddin Saleh
Kode Jurnal: jpkomunikasidd130562