Analisis pemanfaatan katalog online berbasis web (WebPac) dengan menggunakan google analytics
Abstract: Catalogue generally
is used as a tool to help users in finding any information in a library. The
emergence and the advancement of information technnology has emerged the
technology of computer that transformed the form of catalogue into OPAC that
locally can be accessed by multiple users in the sametime. In further
development, the advancement of network and internet has emerged WebPac as well
that provides users broaden access to any library’ resources either
bibliographic or fulltext. Thus, it makes the library’s resources available
online recognized by people in the world. WebPac (a web based catalogue) enables
users to access library’s catalog remotely and globally through internet
network. WebPac, moreover enables the library to analyze and measure the use of
online catalog in different methodology. The study of online catalog mostly
analyzed by survey methodology to know the potential users who visit and use
the library, while WebPac is the study of OPAC that can be analyzed by another
approach. The use of WebPac therefore can be measured by using Web analytics
with the help of google analytics software.This will be very important for the
libraries to know the segmentation of maximum access of remote users, besides
it also can expose the ways they interact to the WebPac. At the same time,
google analytics can measure user’s behavior when they access online catalog
such as technology network and devices they used when they do access. The
result of those processess then will give some beneficials directly to the
library as the evaluation of library’s catalog performance such as improving
the appearance of library’s catalog, examining the content of library’s
catalog, giving quick access, etc, besides it can be facilitated the library to
known popularly in the world.
Keywords: library’s catalogue;
the advancement of information technology; WebPac; web based catalogue; Web
analytics; google analytics; segmentation of remote users; user’s behavior;
catalog performance
Penulis: Ulpah Andayani
Kode Jurnal: jpkomunikasidd140612
