COMMUNITY BASED EMPOWERMENT: STUDI PADA KELOMPOK USAHA BERSAMA “SEDAP MELATI” DI DUSUN BABADAN, SITIMULYO, PIYUNGAN, BANTUL, YOGYAKARTA
Abstract: This study aims to
determine the efforts of a small Entreprise of Sedap Melati in resolving some
problems related to the issue of developing its productive process. Two
theories used in this study, which are communication action theory of Habermas
and empowerment of If’s theory. The method used in this study is a qualitative
research method using a Participatory Action Research (PAR) model. To collect
the data, several methods are used including: observation, interviews, FGD
(Focus Group Discussion) and documentation. Interpretative methods of data
analysis is done by comparing, sifting through and combining various data
residing in the same context, the audit trial (checking the raw data, analyzing
them, and making conclusions process) as well as a review by related parties
are seriously considered. The results show that Kube Sedap Melati has facing
some serious constraints in its development, such as the issue of human
resources, marketing, and infrastructure facilities. Some efforts have been
undertaken by Kube Sedap Melati to overcome these problems. For the issue of
transportation, for example, members of Kube Sedap Melati agrred to hire
transports to deliver their products to consumers. They also aware of the needs
of having a better promotions, including the use of internet and social media.
Based on the analysis using communication actions’ theory of Habermas, there is
a necessary for all members of Kube Sedap Melati to establish an open
communication between members and administrators, either in a formal or
informal ways. Mutual trust among the members is essential in order to overcome
their human resource problem. In the context of empowerment, Kube Sedap Melati
can actualize in three sides: fist, to create a conducive atmosphere to develop
and maximize their potentials; second, to strengthen their competitiveness to
other similar enterprises; and third, to protect a strong group and prevent
unhealthy competition among them. Other potentials that need to be considered
is to include religious practices and traditions of the community as an
important source of income through providing some snacks and foods in every
religious events or traditions conducted by members of community
Penulis: Sulistyaningsih,
Achmad Zainal Arifin, Dadi Nurhaedi
Kode Jurnal: jpsosiologidd160286
