DETERMINAN MINAT INDIVIDU DAN PENGARUHNYA TERHADAP PERILAKU PENGGUNAAN SISTEM INFORMASI BERBASIS TEKNOLOGI
Abstrak: This study aims to
examine the determinants of behavioral of individual interest to use
technology-based information systems. This research is thedevelopment of models
Theory of Reasoned Action (TRA) by Ozer and Yilmaz (2010), Lee et al. (2005),
and Karami (2006). This study examined the influence ofperceived usefulness on
individual interests, attitudes toward the interests of individual behavior,
subjective norm against individual interests, perceived behavioral control
towards individual interests, and the interests of the individual against the
behavior of the use of technology based informationsystems. The results of this
research is demonstrated that perceived usefulness(KP), attitude toward the
behavior (STP), subjective norm (NS), and perceived behavioral control (KPP),
has positive effects on individual interest (MI), andindividual interest (MI)
has positive effects on behavior (P) technology-basedinformation systems users.
Kata Kunci: Theory of Reasoned
Action (TRA), perceived usefulness and behavioral, attitude, subjective norm,
individual interest, technology
Penulis: Ruslinda Agustina
Kode Jurnal: jpkomunikasidd150618
