Discourse of Rural Development in Indonesia Local Media
Abstract: This article
describes the existence of local media, discourse of media information
dissemination, and implication of construction of reality in local media.
Furthermore, this article contributes in study about top down communication and bottom up communication
in rural development, especially in Yogyakarta, Indonesia. The change of
development paradigm in the world has involved the communication development
shift after 1970. The old model of communication development have been rising
since the implementation of modernization in the third world. With the pattern of trickle down
effect, communication model have been designed as the linier communication
process. Nowadays, we can learn about the phenomenon: development communication
in globalization, human interaction as information society, roles of ICT
(Information and Communication Technology), participation of grass root in community
development, and more. Because of that reasons the application of linier
communication model does not suitable
for the communication system in rural development. Therefore the development
communication have no relevance with another system in globalization era.
Indonesia is a developing countries with many issues of rural development such as the poverty, political intrigue, conflict
of interest, disparity of wealthiness, and sovereignity. Huge amount of the
rural community in Indonesia should be the consideration in development
policies. Local society in Yogyakarta have strong cultural heritage.
Information flow in communication development will be an important point of the
communication effectiveness. The grass root people in local area need the right
informations which are related with the struggle to reach sovereignity.
According to the social culture factor,
many local media and community media did the construction of media news with
local wisdom discourse.
Key words: development, development communication, local
media, community media, construction of
reality, local wisdom
Penulis: Ika Yuliasari, Amiruddin
Saleh, Musa Hubeis, Sarwititi Sarwoprasodjo
Kode Jurnal: jpkomunikasidd140633
