Efektivitas Komunikasi Program Optimalisasi Lahan Pekarangan
Abstract: For change and
renewal in society, effectiveness communications is needed so as to produce a
change in the rate of cognitive, affective, and conative. In the Kawasan Rumah
Pangan Lestari (KRPL) program, effectiveness communications is absolutely
essential for their future as a program participant is able to adopt and
implement the optimalization of their backyards so as not to let it alone. The
purpose of this study were to (1) analyze the effectiveness communications KRPL
program in the Mulyasari Village Ciampel District Karawang of West Java, (2)
analyze the relationship between individual characteristics variable and
external factors variable to the effectiveness communications variable of KRPL
program in the Mulyasari Village Ciampel District Karawang of West Java, and
(3) analyze the relationship between the effectiveness communications variable
of KRPL program with the optimalization of backyard variable in the Mulyasari
Village Ciampel District Karawang of West Java. The study were designed to use
quantitative survey methods explanation research. These results indicate that
(1) KRPL program conducted in the Mulyasari Village District Ciampel Karawang
of West Java is quite effective at the level of cognitive, affective, and
conative. It is evident that most participants KRPL program can understand the
information they get from the instructor of the program, they also want to
implement this optimalization program of their backyards, and they also run the
program from The Ministry of Agriculture in optimize their backyards that they
have, (2) individual characteristics significantly and positively related to
the effectiveness communication is an indicator of education and yard area. The
external factor significantly and positively related to the effectiveness
communication is an access to information, public policy, and the illumination
intensity, and (3) effectiveness communications (cognitive, affective, conative)
of KRPL program significantly and positively related to optimalization of their
utilization backyards.
Penulis: Restiawan Permana,
Sarwititi Sarwoprasodjo, Djoko Susanto, Amiruddin Saleh
Kode Jurnal: jpkomunikasidd110182
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