FENOMENA KONSUMSI BUDAYA KOREA PADA ANAK MUDA DI KOTA MANADO
Abstract: Global influence is
the main thing of the spread of the culture, the various cultures of the
developed countries on the continent of Europe and America has existed in
Indonesia. Not only Western culture, but the culture of developed countries in
Asia today have crowded in consumption by Indonesia, one example of a culture
that is currently massively use by Indonesian society is the culture south
Korea, which was known as hallyu or Korean wave. Hallyu is quickly and surely
come and stay into the Indonesian community life especially in the hearts of
young people. With their products that are very simple but always full of
innovations, hallyu has now becoming one of the youth culture in Indonesia. Iin
several major cities in Indonesia hallyu’s products became the most important
thing of the young people, it is also entered in the city of Manado, hallyu or
Korean wave has become one of the phenomena, which is the young people who are
the nation's future is now using and adoring the product of outside, without thinking
to use domestic products.
This study aims to determine of how the hallyu’s product consume by the
young people in Manado and the reason that why Korean Wave has been choose by
them to be consume massively than Indonesia products
Penulis: Frulyndese Karunia
Simbar
Kode Jurnal: jpantropologidd160106