KARAKTERISTIK KEWIRAUSAHAAN PENGUSAHA KECIL PAKAIAN JADI DI DEPOK, DAN PROSPEK USAHA DI MASA DEPAN
ABSTRACT: To increase the
numbers of entrepreneurs in Indonesia, the existence of small-scale apparel
businesses in the township Bulak Timur, Depok becomes fascinating, as they
naturally emerge and evolve, as well as face various problems with their
abilities. However, lately, there are some concerns about whether they would be
able to survive. Therefore, this article
aims to identify the characteristics of small-scale apparel
entrepreneurs in Bulak Timur, Depok City to understand their strengths,
weaknesses, opportunities, and challenges that they experience. The results
would then be formulated as strategies and conveyed to both business players
and government. Respondents were selected using a simple random sampling by the
number of 32 entrepreneurs (25% of the population). Primary data were collected
using a survey method through face-to-face interview techniques, with the help
of questionnaires and in-depth interview based on interview guidelines. Data
collected was processed and analyzed by using descriptive statistics. The
results of this study concluded that apparel entrepreneurs in Depok still have
many weaknesses rather than strengths, which led to a lower value of their
entrepreneurial characteristics. In addition, there are still many barriers
faced in the development of entrepreneurship in Depok, including government
policies and program that were not optimal. Further efforts must be made to
grow small-scale businesses with high-value entrepreneurial characteristics in
Depok. First, small-scale entrepreneurs should strive to build and enhance
their entrepreneurial characteristics. They must also understand and implement
survival management. Second, Depok City Government should provide support among
other things by increasing business incubator and training on business
management, including survival management; draw up a blueprint of small-scale
businesses to prevent unfair competition, which can also be used as material to
develop technopreneurship.
Penulis: Zantermans Rajagukguk
Kode Jurnal: jpsosiologidd160140
