KOMODIFIKASI, DISABILITAS DAN TELEVISI
Abstract: In Indonesia the
presence of the mass media especially television has become an important part
in the life of the community. As agents of capitalism, television has beenproducing
events capable of "deceiving" his audience interest. Not only as a
product oftechnology, television has been transformed into an instrument that
distribute widely the value. Even disability are understood as a social reality
that taboo, has "wrapped" by television and transformed into a
commodity. Emerging economic interests behind theproliferation of the
phenomenon of impressions, including disability-themed talk show inblack and
white in TRANS7 featuring disability on Mulyana, an athlete swimming tuna Daksha.
The theory of commodification and qualitative research methods with the
approach tosemiotics Roland Barthes, the lead researcher on the understanding
that the impressions on television which aired continuously have made the
audience unable to contemplate events that she saw. Any viewers take it for
granted the knowledge-laden social values about topics that she saw, including
the existence of a practice of commodification andconsensus definition towards
disability. Through tv footage, the production team talk show in black and
white have labeling thatdisability TRANS7 is a strange creature, does not
deserve the perfect, ridiculed,disgusting, sick, people affected by virus,
can't live without the help of others so that must be isolated and dialienasi.
In fact, labeling against disability progression away from mythology who
appears in a number of cultures. Before the myth of disability meant assacred,
sin, and the Savior. But in a talk show black and white TRANS7, disability thusbecome
our Savior and “libido" satisfactory for the capitalists who always thirst
forprofits.
Penulis: Bonardo Marulitua A
Kode Jurnal: jpsosiologidd160259
