KONSTRUKSI “NEW EASTERN WOMEN” DALAM COVER MAJALAH HARPER’S BAZAAR INDONESIA
Abstract: Being part of a
nation that was once colonized by those who call themselves as the Western
Nations, it has made Indonesia the country into the vortex of a binary
opposition colonial heritage. Although the occupation has ended, the stigma of
being a colonized people, outsiders, the objects, the parties told, never
separated. While Western nations did not invade though still holding the reins
of power to his position as occupiers, self, observer, subject, and the
narrator was considered superior to the East Nations. As revealed by Leela
Gandhi, that the relationship between the colonizer and the colonized (former
colonies) were hegemonic, so then came the domination and subordination.
This inequalities relationship can be seen from the display cover of
Harper's Bazaar magazine's Indonesian edition. Harper's Bazaar itself was an
American magazine which circulates in 29 international editions in 45 negara.
This research was done by analyzing cover of Bazaar Magazine Indonesia began in
January 2013 - March 2014, and it used semiotic analysis of Roland Barthes. One
result that stands out from this research was a practice that is done by
Harper's Bazaar in preserving the dominance of Western Culture in Bazaar
magazine cover that was published Indonesia.
As mentioned by Lisa Cartwright, that through seeing something that a
social relationship and meaning negotiated. Harper's Bazaar magazine cover to
be the media to negotiate social relationships and the meaning of Indonesian
women through the lens of Western culture. Through the visual appearance on the
cover of the magazine, Bazaar tried to give a new meaning to the female figure
Eastern Indonesia. Bring up what was referred to by Henry James as a New Woman,
or more precisely New Eastern Women, as a figure of Eastern women today are
ideal. A new meaning Indonesia tried to deprive women of their eastern cultural
roots are sublime.
Keywords: Konstruksi; cover;
Harper’s Bazaar Indonesia; Konstruksi; cover; Harper’s Bazaar Indonesia
Penulis: Poppy Febriana
Kode Jurnal: jpkomunikasidd150617
