Me and My Indonesianess: How Kaskusers Express Their In-group Feelings
Abstract: It is asserted that
new cultural hub provided by communication technology in the 21st century
has driven both collectivist and individualist societies to reshape their
identities. This research examines how Kaskusers, who visited Kaskus Regional
Melbourne Lounge Thread, construct their collective identity by composing their
profile page. Applying Van Leeuwen’s social semiotic theory, the study revealed
Kaskusers were conducting self-disclosure by revealing their primary and
situational identity, which mainly reflects their cultural connection to
Indonesia. To conclude, Kaskus was perceived as a utopian community where the
culture-bounded “idealized version [of self]” interacted in the egalitarian
environment on online site.
Penulis: Widya Pujarama
Kode Jurnal: jpkomunikasigg160002
