MEDIA DAN EVANGELISM
Abstract: Onecubed is an
evangelism television program focused on youth in Indonesia. This program
produced by CBN (Cahaya Bagi Negeri) and broadcasted by GlobalTV, an Indonesia
television channel. CBN has a vision that this program can effectively
evangelized the youth in Indonesia, at the same time, Global TV aims to reach a
high rating by broadcasting such programme. In reality, evangelism programme
doesn’t give much rating. By knowing this information this research made in Van
Djik crtitical analition.
Based on this information, this research aimed to understand the
construction of evangelism television programme by analizing the texts provided
in to youth. Related themes during june-juli 2012. Van Dijk critical discourse
analysis method is being used to explore the construction structure and its
meaning.
This findings of the study provide explanations on the formation of youth
evangelism programme in Indonesia, that give perspectives to understand media
relations (media power) in the context of political economy of media. This
study also underlined the importance of youth evangelism television programme as a “serious” programme that can
not be underestimated, eventhough its been frawed with entertainment
approaches.
Keywords: Youth Televangelism
in Indonesia, Critical Discourse Analysis, Political Economy of Media, Cahaya Bagi Negri (CBN)
Penulis: Ruth Ravika Sari,
Royke Siahainenia, Erikson Sumtaky
Kode Jurnal: jpsosiologidd130516
