MOTIF DAN KEPUASAN MAHASISWA DALAM MENONTON PROGRAM KICK ANDY (Analisa Teori Uses and Gratifications Pada Mahasiswa FISKOM UKSW)
Abstract: Life with media
seems become a routine in life. Humans continue to rely on the media to find
information, entertain themselves, even getting an education. Therefore, the
role of media now required to be more intelligent, trustworthy or accountable
truth of the information, but can also entertain the audience. One of the most
famous media is television. Since its appearance in the nation on August 24,
1964, television in Indonesia continues to grow rapidly. Options television
stations also show more varied, making viewers can eventually select the
program it deems suitable to its needs. Based on data, the researchers found a
Kick Andy often gets a variety of awards, appreciation or positive response
from the public.
Researcher try to examined the motive of viewer and the level of
satisfaction of this show by use students of the Faculty of Social Science and
Communications from the Christian University Satya Wacana as the study
population. While the sample is a student of 2008 to 2010. By using purposive
random sampling technique, researchers assume the data to be obtained would be
more accurate and reliable. The data obtained will be processed quantitatively
through the deployment questionnaire and interview process. The result will be
discussed in deskripstif-explanative.
The results of this study, from 67 respondens, researchers examined as a
whole and also divided according to the level of media use. In the overall and
active audience, the results showed the existence of gaps in the form of
dissatisfaction. While the passive spectator and momental, the results showed
the existence of satisfaction.
Penulis: Timotius Arief
Nugroho, Daru Purnomo
Kode Jurnal: jpsosiologidd130509
