MULTI ETHICAL PROBLEMS DALAM BISNIS MULTI LEVEL MARKETING (Studi Kasus Akun Facebook WW)
Abstract: The question of
ethics in the business activities of multi level marketing (MLM) became one of
the things seized enough attention. This is due to the applied practices
affecting theprinciple of ethical or unethical. This research seeks to reveal
multi ethical problems that appear in the content of the message communication
Facebook account WW by using qualitative researchmethodology. The content of
messages is analyzed with a qualitative content analysismethods, while the case
studies were chosen because researchers focus on one Facebookaccount, that
belongs to the WW is MLM businesses PT HWI. Although the assessment of ethical
and unethical it cannot be measured independently valid, but researchers trying
to expose some important aspects in the economic aspect, namely, business,
legal, and moral.Then analyzed using the concepts of ethical utilitarianism. As
a result, there are threefindings in ethical problems.
Penulis: Budhi Widi Astuti
Kode Jurnal: jpsosiologidd160258
