OPINI MASYARAKAT TERHADAP KEGIATAN CORPORATE SOCIAL RESPONSIBILITY PT PABRIK GULA CANDI BARU
Abstract: The purpose of this
study was to determine public opinion towards corporate social responsibility
Candi Baru sugar factory. This research used descriptive quantitative method,
from a population of 367 householders, while a sample of 79 respondents. The
sampling technique used proportional sampling techniques and random sampling.
Collecting data used literature study, questionnaires and interviews. Analyzing
data used descriptive statistics. The result study stated that, Candi Baru
sugar factory has conducted two types of corporate social responsibility,
namely corporate social marketing and corporate philanthropy. Public opinion
towards corporate social responsibility Candi Baru sugar factory has been well
overall, but there were still negative opinion of the people. It caused by
multiple factors, the distribution of the assistance provided was uneven, the
shape and the amount of assistance provided is considered incompatible with
pollution and losses caused by the activity of production companies, as well as
their distrust of the objectivity of the company in selecting the target
activity.
Keywords: opinion; corporate
social marketing; corporate philanthropy; opini; corporate social marketing;
corporate philanthropy
Penulis: Panca Wardhana, Ainur
Rochmaniah
Kode Jurnal: jpkomunikasidd150613
