PENGARUH ENTERTAINMENT DAN INFORMATIVENESS TERHADAP KEPUTUSAN WISATAWAN BERKUNJUNG DI DELTA FISHING, PRASUNG, SIDOARJO
Abstract: This research aims
to know the influence of entertainment and information towards decision of
tourists in Delta Fishing Prasung, Sidoarjo. The type of research used
assosiative research with quantiative approach. The sample in this study was
100 people. The technique data collection used questionnaire. The analysis
technique used multiple linear regression analysis. Results of tests indicated
that R amounted 0,768, it means that relations between free variables
entertainment and information for decision of tourists in Delta Fishing were
closely and strong. It is characterized by a value of R amounted 76.8%. The
value of determination simultaneous (R square) as much as 0,664, it means that
variable entertainment and information by 64,4 %, while the rest 35,6 %
influenced by other variables that unobserved.
Keywords: entertainment;
informativeness; decision of tourists; hiburan; informasi; keputusan wisatawan
Penulis: Heri Yanto, Mochamad
Rizal Yulianto, Poppy Febriana
Kode Jurnal: jpkomunikasidd150610
