PENGARUH KOMUNIKASI PEMASARAN WISATA KUSUMA TIRTA MINAPOLITAN TERHADAP PENINGKATAN KUNJUNGAN WISATA BAHARI DI KABUPATEN SIDOARJO
Abstract: The purpose of this
research was to determine how marketing communications affect to the increase
visits in the Marine Tourism Minapolitan Kusuma Tirta Sidoarjo. The method used
quantitative explanative. This study population was an overall visitor Tirta
Kusuma Minapolitan consisted of 100 people. The sampling technique in this
research used Taro Yamane. This study used regression analysis with simple
regression methods. Primary data collection technique used Likert Scale. The
results of this study can be concluded that marketing communications activities
have a significant impact on tourist visits to the Tirta Kusuma Minapolitan of
value R 0.572 with a percentage of 32.7%.
Penulis: Dyah Ary Setya
Ningrum
Kode Jurnal: jpkomunikasidd150616
