PENGARUH STRATEGI COSTUMER RELATIONS PT BANK PANIN CABANG SIDOARJO TERHADAP LOYALITAS NASABAH TABUNGAN MIKRO PANIN
Abstract: The purposes of this
research to analyze and explain the influence of customer relations strategies
in the PT. Panin Bank branch A. Yani Sidoarjo towards customer loyalty micro
savings Panin. This research used quantitative research with survey research
methods. Meanwhile, the subject of this study is micro panin savings customers
as many as 100 customers were selected using purposive sampling technique.
Partial test (t test) showed that strategy of customer campaign dependent as
independent variables which are marketing campaign,customer campaign and
service quality that is affected towards dependent variable, namely customer
loyalty PT. Panin Bank branch A. Yani Sidoarjo. The simultant test (Test F)
indicated that the customer campaign strategy dependent as independent
variables which are marketing campaign, customer campaign and service quality
are affected towards dependent variable, namely customer loyalty PT. Panin Bank
branch A.Yani Sidoarjo. Results analysis of the determination (R2) coefficient
indicated that there is a relationship between all independent variables namely
marketing campaign, customer campaign and service quality towards dependent
Keywords: marketing campaign;
customer campaign; kualitas pelayanan; loyalitas nasabah; marketing campaign;
customer campaign; service quality; customer loyalty
Penulis: Afina Rusyida Saniy,
Ainur Rochmaniah
Kode Jurnal: jpkomunikasidd150609
