PENGGUNAAN NEW MEDIA DALAM PROMOSI PARIWISATA DAERAH SITUS CAGAR BUDAYA DI INDONESIA
Abstract: Using new media, the
limitations of space and time will no longer be an obstacle in introducing
tourism place and attracting tourists to visit The use of new media can also
make regional tourism in Indonesia grew more rapidly. The tourism sector is one
of the expected development of the sector can be a major source of foreign
exchange, expand, and create the entrepreneur opportunity as well as
employment. Almost all countries in the world are trying to develop the tourism
industry. The tourism industry has a bright prospect and is considered quite
promising and brings many profits. The country has been managing the tourism
sectors intensively and professionally to be foreign exchange revenue of the
industry that accounts for a large number of countries.
This research uses descriptive qualitative approach. The use of new media
such as twitter, facebook, and internet sites can be utilized by Governments
and private parties to be able to introduce objects and attractions that exist
in the area. The focus in the research is: (1) what are the new media of
promotion of cultural heritage in tourism areas in Cirebon? (2) How is the
effectiveness of the use of new media in such promotional activities?
In Cirebon, the development of the tourism potential of the region is
able to give a positive impact with the presence of a great change in the life
of the community. Economically, tourism is impacted in the expansion of the
field of business and job opportunities, increase annual income and devisa in
foreign countries. In the field of social life, social interaction occurs
between the cultures of immigrants and the local population. It cause a change
in the way of life of society as well as the occurrence of social integration.
Next in anthropological concepts, knowledge of the culture and values of local
wisdom are more sustainable and widely known.
Penulis: Ida Ri'aeni
Kode Jurnal: jpkomunikasidd150718
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