PERSEPSI TERHADAP PICTORIAL HEALTH WARNING IKLAN LUAR RUANG PRODUK ROKOK
ABSTRACT: This research
emphasizes on Pictorial Health Warning (PHW) in outdoor media of cigarettes
product’s advertisement, focusing on smoker’s perception towardspictorial
health warning of “A man smoking with the skull shaped smokes” variant. This study uses qualitative descriptive method
exploring the perception on theparticular pictorial health warning variant.
Informants in this research arelocated in several big cities in Indonesia. The
purpose of this research is to enrich the body of knowledge on health
communication, especially on the danger of smoking, and also enforcing
government in the effort of communicating the hazardous of smoking towards its
public.
Penulis: Centurion Chandratama
Priyatna, Anwar Sani
Kode Jurnal: jpkomunikasidd160371
