POLA KOMUNIKASI PARTISIPATIF PADA PROGRAMPENGEMBANGAN USAHA AGRIBISNIS PERDESAANDI KABUPATEN BOGOR
Abstract: PUAP is a program of
business funding provision in the form of a revolving fund for farmers by
paying directly into the account of a
Farmers Group Unity (Gapoktan) which is assisted by the extension agent and the
supervisor of Mitra Tani. This study resulted in the description of participatory
communication pattern, analysis of the relation of members’ individual
characteristics, extension agent credibility and Mitra Tani Supervisor to
participatory communication pattern in PUAP as well as the analysis of the PUAP
success and its relation to participatory communication pattern. The research
was carried in the District of Ciampea using correlational descriptive survey
method. The total of respondents was 71. Data were analyzed by Spearman's rank
test. The results showed that the participatory communication pattern of the extension
agent and Mitra Tani Supervisor in PUAP was vertical. It is identified from the
one way direction communication, misunderstanding content, and low frequency of
communication found in the study. Credibility of extension agent in PUAP was
high in the honesty aspect, moderate in expertise (quite expert), but low in
attractiveness and familiarity. Credibility of Mitra Tani Supervisor was
relatively low. The results of the study suggest that the improvement of
communication skills of extension agent and Mitra Tani Supervisor was needed.
Besides, the increasing of communication frequency with Gapoktan as well as
recepients farmers of PUAP was needed to succeed the program.
Keywords: PUAP, Participatory
Communication pattern, Credibility of Extension Agent, Mitra Tani Supervisor
Penulis: Muh. Zainal. S,
Djuara P. Lubis, Parlaungan A. Rangkuti
Kode Jurnal: jpkomunikasidd140642
