PROGRAM SIARAN INTERAKTIF (TALK BACK RADIO) SEBAGAI RUANG PUBLIK MASYARAKAT UNTUK MENGEMBANGKAN DEMOKRASI LOKAL: STUDI PADA PROGRAM ”CITRA PUBLIKA” RADIO CITRA 87,9 FM KOTA MALANG
Abstract: As social
institution, national press should serve pubic interest by meeting the people’s
right to know in the form of news which concerns the lives of the people. In
addition to that, press is also required to serve public to spare its pace and
time for people to express their voices and grievances regarding public issues.
Due to its interactivity and hyper-local journalism, radio can perform this
well. Talkback radio broadcasts containing interaction between the host
broadcaster with the listener expressing their concerns and information on
public issues have been able to encourage the process of local democratization.
As such “Citra Publika" has been able to encourage citizens not only to
exercise social control and take part in debating public concerns but also ask
them to give solution the public problems. The research which used a
qualitative approach with some informants form Citra FM radio has found that
that listeners not only are asked to express their information and concerns but
also are invited to provide solutions to these problems. Announcer then made
every effort to contact the relevant parties to confirm the citizen complaint
information. But managerial conflict within the radio has made the talkback
radio unable to operate optimally. Unfortunately, to make things even worse,
the conflict has led to cessation of broadcasting activities.
Penulis: Rochmad Effendy
Kode Jurnal: jpkomunikasidd140622
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