PROSES DESAIN KOMUNIKASI VISUAL IKLAN POLITIK DALAM PILKADA MOROWALI TAHUN 2012
Abstract: The purpose of this
study was to discuss visual communication design process of of political
advertisement in the Morowali election 2012. This research method used a
qualitative approach with descriptive research. This research subject is chosen
by purposive sampling, each people from each candidate and data collection
techniques used in-depth interviews and documentation. Ideally, in the process
of visual communication design used seven stages, namely inspiration,
identification, conceptualization, definition, exploration, communication, and
production. The results showed that the campaign team of four candidates in the
process of visual communication design political advertising did seven stages.
However, in practice some stage wasn't taken maximum yet namely conceptualization,
definition and production, due to the successful teams of the four candidates
did not understand very well how the process of visual communication design.
Penulis: Achmad Herman, Anita
Pahlevi, Yulianti Said
Kode Jurnal: jpkomunikasidd150606
