REPRESENTASI MASKULINITAS BOYBAND SHINEE DALAM VIDEO KLIP RING DING DONG MELALUI ANANLISIS SEMIOTIKA
Abstrack: In the ranks of
K-pop industry, boyband group Shinee certainly not unfamiliar anymore. Since it
was formed in 2008, they have received many awards in music’s feld. One of
their single is championed tittled Ring Ding Dong was released digitally on
October 14 th 2009. In the video clip of Ring Ding Dong, described a collection
of masculine men who dance vigorously. As well as body shape, accessories, and
costume that they wear are very supports the actions of their masculine
appearance. In other words, In other words, it can be said that the description
of the man in the video clip leads to a masculine man with all the attributes
of masculinity, but does not leave a gentle attitude, charisma and their
prestige. Therefore, if you see this, the important point in this research is
to analyze the representations of masculinity in the video clip boyband Shinee
Ring Ding Dong through analysis Semiotics. Semiotic models are models that
researchers use semiotics of Roland Barthes. Barthes developed two levels of
sign (staggered systems) which allows to generates also meanings stratifed,
namely the level of denotation and connotation. Meanwhile, the results of this
study indicate that masculinity is represented by the personnel of Shinee in
the video clip Ring Ding Dong is manifold. Some of the scene showed a new
concept of masculinity (the concept of “new man”), but some are still a
traditional masculinity. When speaking of new concepts of masculinity, it can
do a redefnition of the concept of masculinity, namely the concept of masculine
brought by the image of the idol appeared in the mass media.
Penulis: M. Adha Al Kodri,
S.Sos., M.A
Kode Jurnal: jpsosiologidd160242
