STRATEGI KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN KEPUASAN NASABAH TERHADAP PELAYANAN DAN PRODUK KREDIT BANK KALSEL
Abstrak: Based on human
awarness that improve to be more clever and smarter to choose the best product
and quality, Kalsel Bank has a strategic plan for it's employee to improve
customer's satisfication. The strategic plan applied from service to all of the
selling products. Specially it's credit product that usually help customers in
needed with special offer.
The purpose of study marketing communication to increas customer's
satisfication is to knowing the communication strategy of Kalsel Bank to be
trusted by customers, to get the data of customer's satisfication of it's
service, and knowing factors that could
influence customer's satisfication for it's service and credit products.
Subjects of the study are six men and six women around thirty one to forty
years old. It separated by two steps as pre research and extention research
with interview as instrument and using triangulasi method.
The result of this study that has gotten by reducted the data, compared
the data with all communication theory that been used as persuation
communication, interpersonal communication, and non verbal communication, and
also compared with the datas on previous
study. SWOT analyse being used for the image of Kalsel Bank.
The result of this study is a superfine service that stated in Superfine
Culture in Kalsel Bank and must be applied to all of credit service employee
so, all of the customers are able to get superfine service and the best
product, this strategy is able to create loyal customer who feel satisfy. Based
on factors that have a role as mastery the persuasif communication technique of
Kalsel Bank's employee, to honor it's mission as best quality service provider,
cheap interest on Multiguna credit product.
Penulis: Rizka Amalia Putri,
Muhammad Yunus Jarmie, M.S. Sailillah
Kode Jurnal: jpkomunikasidd150625
