SUPPORTING URBAN POOR FACING CLIMATE CHANGE: CREATING EFFECTIVE ADAPTATION MESSAGES
ABSTRACT: Government,
international agencies, civic society, and media organizations in Indonesia
have communicated climate change to people. The examples are communication
campaigns focusing on “green” activities, such as bike to work, car-free days,
and energy-efficient buildings. One simple question arises in the practice:
could these types of communication reach and provide benefits for the most
vulnerable group? This paper offers an overview of urban poor audience needs of
information, particularly on what media they use, who they talk to and trust,
and how they would like Information delivered to them. As an exercise in
crafting messages, women in urban poor will be put as the priority audience.
This group falls into the struggling segment (41%). They are experiencing the
most impact and cannot take much action. The struggling is willing to make
changes, but lack of information and support prevents them from taking action.
By understanding this sort of information, it will support delivering effective
climate change adaptation messages. The methods included in this research are
in-depth interviews, focus group discussion, and survey to 928 urban poor in
Indonesia.
Penulis: Syarifah Aini
Dalimunthe
Kode Jurnal: jpsosiologidd140545
