YUMIF DAN PERUBAHAN SOSIAL: KARAKTER, KOMUNIKASI STRATEGIS, DAN AKTIVASI KETERLIBATAN
Abstract: Middle class in
Indonesia is growing up but its interest is still inadequate in the political
arena as the poor and the have. Mobilizing middle class to voice out their
aspiration can trigger social change that might contribute to shift the horizon
of democracy in the country. This paper brings preliminary conclusion on this
issue: a) Indonesian middle class hypothetically falls into transitional
spectrum between baby boomers and early millennial that is indicated by the
essential meaning of family and self-sufficiency in their career, embracing
short-medium orientation, and inclination to be rational in responding
communication message compared to earlier generation (b) fit and
multidirectional communication strategy, emphasizing on engagement and dialogue
via effective communication channels to yield collaborative exchange are
necessary, and (c) Indonesian YUMIF has strong economic-political power to
bring social changes, therefore, empowering them to bring a better Indonesia is
crucial.
Penulis: Abdul Rohman
Kode Jurnal: jpkomunikasidd140616
