HUBUNGAN KEBUTUHAN AFILIASI DENGAN INTENSITAS PENGGUNAAN JEJARING SOSIAL TWITTER PADA REMAJA AKHIR
Abstract: McClelland said that
one of three major human needs is the need for affiliation, or the need to
establish relationships with other people who are generally at its peak when
someone is at the stage of adolescence. One way to establish a relationship
with another individuals is by communicate. One medium that people uses to
communicate is internet. Twitter is one of many internet-based social media
that often used by the adolescence. Various things communicated by teenagers on
Twitter, from positive tweets, or even the controversial one. Thus, makes their
intensity of adolescence’s tweets, because adolescence wants to established a
communication with other people in order to satisfy their need for affiliation.
Therefore, it can be assumed that adolescence’s need for affiliation is related
to their intensity of Twitter usage
A total of 415 adolescence aged between 18-21 years old were becoming
subjects of this research. This study uses quantitative method with
correlational approach. The sampling technique was multistage cluster sampling.
The instruments that used in this research are the need for affiliation scale
(21 items), and the intensity of twitter usage scale (2 items), with the need
for affiliation scale’s reliability coefficient of 0.815
The main data in this research were processed by using the nonparametric
Spearman correlation analysis with a correlation value of 0.342 and a
probability value of 0.000. The supporting data were also processed using the
nonparametric analysis to see the difference between subjects’ demographic
data. The results indicate that the needs for affiliation variable and
intensity of Twitter usage variable did not differ significantly by gender of
respondents, however, it differ significantly based on age and length of
ownership of the subjects’ Twitter account.
Penulis: I Putu Galang Dharma
Putra, adijanti marheni
Kode Jurnal: jppsikologisosialdd150064
