HUBUNGAN KONFORMITAS DAN HARGA DIRI DENGAN PERILAKU KONSUMTIF PADA REMAJA PUTRI DI KOTA DENPASAR
Abstract: Female teenager
conformity behavior is caused by several factors, which is internal factor and
external factor. One of the internal factor that caused female teenager has
consumptive behavior is prestige. In the other hand, having a low prestige
makes female teenager tense to make friends and join a certain group in
accordance to lifting their prestige. There is a conformity factorin a teenager
group. That result in one’s behavior which is based on their mate in that
group. Because they want have a same norms which is expected with their group
(Sarwono, 2002). If they can’t control consumptive behavior, it will give them
bad impact such as wasteful, unproductive, a crime where a person will do
something. On the other hand teenager is stage where a person tries to find
their own identity through their friend of the same age. This will be very much
related to conformity and self esteem female teenager consumptive behavior in
Denpasar. There is a positive relationship between conformity and female
teenager consumptive behavior and also there is a negative relationship between
self esteem and female teenager consumptive behavior in Denpasar.
This study was used quantitative method. There were 286 female teenager
start from 10 and 11 grade student in Denpasar senior high school. They were
selected by stratified random technique sampling. The data was obtain by using
conformity scale (Reliability alpha 0,901), self esteem scale which was adopted
by Wardhani (2009) (Reliability alpha 0,939), and consumptive behavior scale
(Reliability alpha 0,900).
The result of this study was showed there was a significant relationship
between conformity and self esteem female teenager consumptive behavior in
Denpasar (R=0,407; r2=0,165), by using multiple regression analysis. Partially
there was a positive significant relationship between conformity and teenager
consumptive behavior in Denpasar (r= 0,408); and also there was negative
significant relationship between self esteem and female consumptive behavior in
Denpasar (r= -0,124).
Penulis: Made Indah
Yuliantari, Yohanes Kartika Herdiyanto
Kode Jurnal: jppsikologiperkembangan150090
