THE EFFECTS OF VALUE CREATION MODEL AND EXCELLENT SERVICES ON THE UPI IMAGE AND COMPETITIVENESS TOWARDS A RESEARCH-BASED TEACHING UNIVERSITY
ABSTRACT: The Law Number 12 of
2012 concerning Higher Education (UUPT) stipulates that all Legal Body State
Universities (PT BHMN) to be changed into State University Legal Body (PTN BH).
The change provides opportunities to seven PTBHMN to design new statutes. The
model of PTN BH is similar to PT BHMN except that PTN BH’s fiancial system must
follow Public Service Body (BLU). Basically, it is a strategic policy although
complex problems often arise in its implementation. With its BLU Status, UPI
has not yet met criteria of self-directing, selfmotivating, self-regulating,
self-supporting, self-assessing and self-decision making in orderto respond to
challenging situations, as it is a rigid, and set-forth-by-government
regulation. The problem lies in how to put UPI in its role and position as PT
PKBLU effectively and effiiently while also giving accountability and
competitiveness. This is not easy. It takes a paradigm change and
unconventional managerial strategy. Today, the number of private universities
is increasing and each of them offers advantages. Indonesia University of
Education must always be ready to compete with other universities, both private
and state universities. However, compared to other state-owned universities,
Indonesia University of Education is still left behind. Therefore, this
research will focus on Indonesia University of Education’s competitiveness. To
fid out how UPI can improve its competitiveness to be a Research Based Teaching
University, the writeris going to focus on a value creation model, excellent
services, and UPI’s image which are inflencing the improvement and enhancement
of competitiveness.
The units of analysis of the research are graduate students from 40
departments at Indonesia University of Education. To fid out the inflence of
each proposed indicator, the research employed SEM analysis, in which each
variable was tested by a measurement model. The results show that a value
creation model, superior services, institution’s image, and UPI’s
competitiveness can lead UPI to be a Research-Based Teaching University.
Author: Ratih Hurriyati
Journal Code: jppendidikangg140144
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