ANALISIS KUNJUNGAN ULANG WISATAWAN NUSANTARA DENGAN MODEL KONSTRUK BERHIERARKI
ABSTRACT: This research is
aimed to analyze the effect of domestic tourists’ satisfaction towards their
intention to revisit destinations at Badung Regency, Province of Bali by using hierarchical
construct modeling Data from 75 local tourists were collected in July through
December 2015 and were used to model this causal relationship. In our model,
destination attributes, tourist’s facilities, and destination accessibilities
were positioned as the second-order constructs and proposed have effect on
tourists’ satisfaction. Futhermore, satisfaction – in turns – is proposed
affects tourist intention to revisit. We found destination attributes
significantly affect tourist satisfaction with its causal value is 0.410 and this
satisfaction significantly affects their intention to revisit tourism
destinations at Badung Regency with path value as much as 0.764.
Penulis: Dwi Herayanthi W
Kode Jurnal: jpmatematikadd160163
