PENERAPAN ANALISIS KORELASI KANONIK PADA HUBUNGAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH

Abstrak: Customer satisfaction is determined by the quality of customer service desired. Service quality of a company are important viewed from a consumer standpoint. The purpose of this study is (1) to determine dominant factors of the service quality by using factor analysis and (2) to determine the relationship among service quality and customer satisfaction by using canonical correlation analysis.The primary data were obtained by distributing questionnaires. The sampling technique used was purposive sampling with the number of respondents as much as 150 customers. Factor analysis showed that the dominant factors in the quality of service is empathy and the competence of company’s people with account for data variance as much as 46,156%. Meanwhile, by usingcanonical correlation analysis we found that the quality of service and customer satisfaction has close relationship, with the canonical correlation value as much as 0.869.
Keywords: Canonical Correlation Analysis, Customer Satisfaction, Factor Analysis, Service Quality
Penulis: KADEK ANDREI PRABAWA, NI LUH PUTU SUCIPTAWATI, DESAK PUTU EKA NILAKUSMAWATI
Kode Jurnal: jpmatematikadd170160

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Jp Matematika dd 2017