ANALISIS HIGHEST & BEST USE PADA LAHAN PROPERTI KOMERSIL MILIK PT SAMUDERA INDONESIA Tbk. CABANG MEDAN DI JALAN RAYA PELABUHAN BELAWAN

ABSTRACT: Port of Belawan is the main port in North Sumatra under the management of PT Pelabuhan Indonesia I. Geographically, it is a very strategic location as it is only 13.5 km from the international shipping lane straits  of Malacca. According to the master plan of Belawan Port of Indonesia of 2011 that has been made in accordance with the regional spatial plan (RSP) Medan 2015-2035, it is positioned as an international port, industrial areas, warehousing, center of Business  District  (CBD)  and  neighborhoods that  support  industrial  activities. Therefore, there are many things that need to be prepared either in relation to infrastructure and superstructure in addition to the transportation networks and trade. The growth of port activity  and  business  growth  in  the  port  of Belawan resulted  in  the  demand  for land increased. To improve the efficiency of limited land it is necessary to optimize the use of land. The case study  for this research was an area of 11.200 M² of vacant land belonging to PT Samudera  Indonesia  Tbk.  Medan  branch  located on  Jalan  Raya  Pelabuhan of  Gabion, Belawan, Medan municipality. The land was currently empty and the land owner planned to build a commercial property on it. Hence, it was necessary to analyze Highest and Best Use (HBU) on that land. The objective of HBU analysis was to identify the most profitable use of the property and competitive for the land.  There are  four criteria in HBU analysis  that is, physically possible, legally permitted, financially feasible with the method of financial analysis of Payback Period, Net Present Value, Internal Rate of Return  and Profitability Index, and has a maximum  productivity. By using HBU analysis, it can be designed and considered the most profitable alternative property. The     Selection of alternative land use was done by distributing HBU questionnaires to the stakeholders in the business of transport services and as a result there are three main options that is, full Container Yard, Container Depots, and Distribution Warehouses. The results of the study is a buildup of charge of containers or full container yard which is an alternative use that provides the increase of the highest value for vacant land with a value of maximum  productivity      of Rp. 1,694,234, ,-/M²  become Rp. 3,940,321,-/M² . The results of this study can be used as guidelines for landowners as a basis for decision making to the land optimization.
Keywords: Analysis  of Highest and Best Use, Vacant Land, Full Container Yard, Value of Land
Penulis: Hasbullah Budiman, Khaira Amalia Fachrudin, dan Sugiharto  Pujangkoro
Kode Jurnal: spmanajemen170002

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