PENGARUH PASCA KEBAKARAN TERHADAP PEREKONOMIAN PARA PEDAGANG DI PASAR JOHAR SEMARANG
ABSTRACT: Johar Market fire
which was happened on May 9, 2017 in Semarang causes all sellers lost their
capital till hundreds millions rupiahs. The purpose of this study is to analyze
the economic condition of the sellers after the fire and to analyze the efforts
of the sellers to continue their business after the fire.
This research used qualitative approach to find out what the sellers feel
after the fire which is reflected by behavior, perception, motivation, action,
and opinion of the sellers. Sampling technique in this study was snowball
sampling, in which sampling is done in chains starting from the first
respondent who will then give the recommendation of the next respondent. To
collect the data, this study used observation and interview techniques.
Based on the result, it can be concluded that the sellers have lost their
capital up to hundreds millions rupiah. By many efforts that sellers have
strived, they decided to continue their business. The government of Semarang
has prepared some places as a relocation of Johar market. In fact, the
relocation of Johar market is relatively quiet from the buyers. This is
happened because the relocation of Johar market is not strategic and it is hard
to reach by using public transportation. In addition, Government of Semarang is
less active in voicing the progress of sellers who are relocated around the
Great Mosque of Central Java area (Masjid Agung Jawa Tengah).
Penulis: RIFQI MAULIDA SANTIA
ZULFITRI RIGIL NOVITASARI
Kode Jurnal: spmanajemen170006
