ANALISA KELAYAKAN PADA INVESTASI HOTEL NOVOTEL DI KOTA PEKANBARU

ABSTRACT: The main objectives of the study were to analyze the feasibility of the investment of Novotel Hotel in Pekanbaru City by evaluating the incoming funds, calculate the return period of the funds and benefit period of the funds. The used method were Net Present Value (NPV), Benefit Cost Ratio (BCR), Internal Rate of Return (IRR), and Payback Period (PBP). Results from this study are the Net Present Value with discount rate of 15.01% is Rp 21.372.648.415 > 0, Benefit Cost Ratio is 1,05455 > 1, Internal Rate of Return of 16,61% > 15.01%, and Payback Period is 8 years and 7 months. All of the methods show that the investments of Novotel Hotel in Pekanbaru City is feasible to be implemented and would bring the financial benefits for investors or the company.
Keywords: Hotel, Invesment, NPV, IRR, BCR, PBP
Penulis: Fitra Ramdhani
Kode Jurnal: jptsipildd160502

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