Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah
Abstract: Kampung Gadukan
Surabaya, is a center of the village featured products ladies fashion bags in
East Java. Foreign products, especially from China,became a threat to SME won
in both domestic market and export market. Variations in product design and
affordable price of make imported products more in demand by the public.
Increased competitiveness through the realization of the strategy of product
diversification as a strategy that needs to be done in the SME businesses
expand reviews their markets. Through a gap analysis to obtain customer
satisfaction criteria and refers to the eight dimensions of product
development, the resulting that there are 20 criteria in product attributes are
important by consumers. In addition, from the design concept of the initial
design of products produced four factors of quality criteria that should be a
priority in the product design process. The fourth factor is the quality of the
quality of raw and auxiliary materials, elegant design, color and quality of
the production process. Based on reviews these four factors, the quality of the
products of SMEs will be expected to meet the desires of consumers.
Penulis: Ni Luh Putu
Hariastuti, L. Lukmandono
Kode Jurnal: jptindustridd170066
