ASPEK SUSTAINABILITY SUPPLY CHAIN TERHADAP KEPUTUSAN PEMBELIAN MOBIL LCGC PREFERENSI CUSTOMER JAKARTA
ABSTRACT: This study was made
to know the features of any vehicle feature on which decisions of consumers in Jakarta
when it took the decision to choose a vehicle. The method of research by giving
questionnairesto 120 respondents and data processed using SPSS 16 to determine
the degree of importance, usingdescriptive analysis and frequency. This study was
conducted based on the number of vehicle manufacturers of four-wheel vehicles
in LCGC (Low Cost Green Car), researchers wanted to know whether the feature
LCGC effect on supply chain sustainability. Feature - a feature built into the questionnaire
is physical endurance and durability of the product, engine performance and
Type latestmachinery, Recycling of plastic materials and metals, the use of
environmentally friendly raw materials,the ethical aspects and environmental
supplier, the price of the vehicle, the number of passengers in thevehicle and
the shape and models of vehicles. based on the results of the questionnaire
which featuresare most influential in determining the selection of a vehicle is
the price of the vehicle, followed by number of passengers, and then features
eco-friendly materials and performance and the latest enginetypes. Based on the
degree of interest of 95% consider price feature becomes an important factor
even40% thought it very important. For features an environmental friendly raw
materials use 100% of therespondents agreed to consider these important
features.
Penulis: Paduloh, Humiras
Hardi Purba, Vardian Giovanni, Deny Wibisono
Kode Jurnal: jptindustridd160221
