CORRELATION AMONG CAR DEPENDENCY, SOCIAL STATUS AND CAR USE IN JAKARTA
Abstract: Aims of this
research are to determine the prominent factor behind car dependency, examine
the correlation between the factors that indicate car dependency, and the
correlation between social status and car use in Jakarta. The primary question
of this research is “What are the influence factors behind car dependency in
Jakarta? Does prestige influence car use behavior in Jakarta?” By using Jakarta
as a case study, the research applies Factor Analysis and Logistic Regression
Analysis based on Theory of Planned Behavior. It used to measure individual’s
behavior based on attitudes toward behavior, subjective norm, and perceive
behavior. The result shows that factors of dependency in term of car users
consist of the starting place, habits, and control belief. While factors on car
dependency for car users on occasion are intention and control belief.
Correlation between prestige and car use is identified based on attitudes and
subjective norm. For car users, attitudes are influenced by higher degrees of
prestige which is slightly contrary to people who use cars occasionally. Other
indicators of prestige are car types which can influence people’s behavior in
using the car. The conclusion which can be drawn from the results are no
significant correlation found between car dependency and social status, but
significant in the case of correlation between car use and social status.
Author: Ayu Kharizsa, Sigit
Priyanto, Ann Jopson
Journal Code: jptsipilgg150039
