Exploring technology acceptance for mobile services
Abstract: Purpose: Mobile
phone industries are no longer relying on voice services. It is predicted that
data services are expected to be a remediation for the declining of average
revenue per user (ARPU) in telecommunication market. The purpose of this paper
is to find the factors that influence the acceptance/adoption of mobile
services.
Design/methodology/approach: This paper utilizes quantitative method.
Questionnaire were distributed to collect the data. The questionnaires are
designed specifically to address the factors related to mobile services. Later
on, this paper uses Analytical Hierarchical Process (AHP) and Cluster analysis
to identify the factors that influence the adoption of mobile services.
Findings: The results show that ease of use and usefulness are top two
factors that influence the adoption of mobile services.
Research limitations/implications: The sample for the study is relatively
small. For future research, the sample should be increased. The data collection
should also look into different devices and operating system of mobile phones
to find if there is any significant difference in adopting mobile services.
Practical implications: This framework is expected to be able to help the
mobile services provider to design better mobile services that can attract
users to adopt them.
Originality/value: This is the follow on research on the previous study
that employed different method. This study is to confirm and support the
findings from previous study.
Author: Kenny Phan, Tugrul
Daim
Journal Code: jptindustrigg110021
