IMPLEMENTASI MODEL CRISP-DM UNTUK MENENTUKAN SALES PIPELINE PADA PT X
ABSTRACT: PT X is a joint
venture subsidiary of a bank in Indonesia, which is a company, engaged in general
insurance business. PT X is required to increase its share of the parent
company by the shareholders in developing its business potential. In developing
the potential of the business, companies need enough information to be analyzed
further. Sources of information that can be used is the businessdata of the
company, both of PT X as a subsidiary and its holding company. By utilizing
business datain large numbers, the company will find a variety of information
needed. For the business data processing required a technique of data mining.
In a study conducted, the implementation of the model refers to the six stages
of Cross-Industry Standard Process for Data Mining or commonly known by the acronym
CRISP-DM. In doing data mining, the six phases of the CRISP-DM is business
understanding, understanding the data, the data preparation, modeling,
evaluation, and deployment. At this stage of deployment, the report will be
made by the customer segmentation by region. The expected result is the information
required in the form of a new customer pipeline.
Penulis: Dina Feblian, Dadan
Umar Daihani
Kode Jurnal: jptindustridd160231
