Model Penilaian dan Pemilihan Trade Show Bagi Industri Kreatif di Sektor Mode
Abstract: The article
identifies the criteria for choosing a trade show and develops a basic model of
exhibition selection for creative industry players before deciding to
participate in a trade show. It is necessary to ensure that expenses in terms
of business, money, and time, will be worth the results. Based on literature
review and interviews, six criteria were used, namely location, booth position,
organizational reputation, cost estimation, prestige, and reputation of other
participants. After selection criteria are identified, then calculations are
performed to measure the criteria weight by using the AHP approach. Based on
weight calculations, it was found that booth positions had the highest
importance weight, followed by trade show location, organizers reputation, cost
estimation, prestige and reputation of other participants. The weight value is
then used to calculate the trade show's prediction value. The predicted value
generated from the model is then compared to the value of the past data. The
model has an accuracy rate of 89% and does not have a significant difference
between the value generated by the model and the value of the past data.
Penulis: Afrin Fauzya Rizana,
Rayinda P. Soesanto, Amelia Kurniawati
Kode Jurnal: jptindustridd170073
