Network value and optimum analysis on the mode of networked marketing in TV media
Abstract: With the development
of the networked marketing in TV media, it is important to do the research on
network value and optimum analysis in this field.
Design/methodology/approach: According to the research on the mode of
networked marketing in TV media and Correlation theory, the essence of media
marketing is creating, spreading and transferring values. The Participants of
marketing value activities are in network, and value activities proceed in
networked form. Network capability is important to TV media marketing
activities.
Findings: This article raises the direction of research of analysis and
optimization about network based on the mode of networked marketing in TV media
by studying TV media marketing Development Mechanism , network analysis and
network value structure.
Author: Xiao Dongpo, Zhenji
Zhang, Xiaolan Guan
Journal Code: jptindustrigg120032
