Pricing and Warranty Level Decisions for New and Remanufactured Short Life-Cycle Products

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Abstract: Remanufacturing has become more prominent as a recovery process to mitigate the massive disposal of short life-cycle product at its end-of-use. However, remanufactured product isoften perceived to be inferior to new product, and it has lower value in consumer’s willingness to pay. To increase the perceived quality of the remanufactured product, manufacturer offers awarranty, since one of the three roles possessed in warranty is being a signal to product reliability. This paper studies the pricing decisions and warranty level decision for new andremanufactured products in a closed-loop supply chain consists of a manufacturer and a retailer.The optimization modeling is performed under Stackelberg game with manufacturer as the leader. We found that higher expansion effectiveness coefficient would increase the supply chainprofit. Also, there is an interval of demand’s speed of change, where the total profit would be atits highest. The optimum warranty level can be achieved regardless the initial warranty level setat the beginning of retailer’s optimization. Furthermore, the remanufactured product’s wholesaleand retail prices are influenced by the expansion effectiveness coefficient.
Keywords: Pricing, remanufacturing, warranty, short life-cycle product
Penulis: Shu-San Gan, I Nyoman Pujawan
Kode Jurnal: jptindustridd170032

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Jp Teknik Industri dd 2017