STRATEGI PENGENTASAN KEMISKINAN DI JAWA TIMUR MELALUI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM)
Abstract: The purpose of this
study were (1) Identify the factors that impede business development of micro,
small and medium enterprises in East Java, (2) identify strategies flagship
relevant for micro, small and medium enterprises in East Java, (3) Develop a strategy
formulation the development of micro, small and medium enterprises in East Java
as the alleviation of poverty. by using the SWOT method, it can be concluded
that (1) the factors that impede business development of micro, small and
medium enterprises in East Java is the low marketing, promotion is still
lacking, innovation competitor products quickly, the condition of the
competitors are very strict, government policy to reduce public subsidies, high
inflation, weak niai rupiah against the $ US, demands a quality product at a
price that is increasingly Competitive, the decline of the country's economy,
political situation in the country is not stable, (2) Strategy flagship
relevant to micro, small and medium enterprises in East Java Growth strategy,
showed no growth and product diversification efforts, micro, small and medium
enterprises, Stability strategy, shows the strategy adopted without changing
the strategic direction set. (3) The formulation of the development strategy of
micro, small and medium enterprises in East Java as the fight against poverty
is (a) Creating opportunities for new markets, for example, Open gallery to
accommodate everyone who wants to learn about batik, designs, colors and
patterns are new , Producing cotton batik arise, fabric doby, woven fabrics
batik, fabric paris (semi ciffon), silk, production of herbal medicine in the
form of sachets, Forms/ways of marketing, micro, small and medium enterprises :
exhibitions, internet, stand at the site of micro, small, and intermediate,
product marketing process: www. petismadura.com through on line, by telephone,
came to the site of micro, small and medium enterprises, (b) Measures craftsmen
of micro, small and medium enterprises to face competition, for example, cotton
batik patterned producing contemporary craftsmen who work in Tanjungbumi
invited back to the village in Sampang, designs, colors and patterns are new,
it needs creative freedom batik, and according to standard batik, development
capital, collecting batik former, For medicinal products: produce products with
packaging per ounce, for product paste: improved quality, competitive prices,
CSR for young, expanding the image to the public, To handicraft: should
innovation models, especially the products of bags and wallets, information
from the Internet, (c) Efforts craftsmen that demand the products increases,
for example, promotion of one to the other, for batik products: create a new
motive, the exhibition, plus employee and machine, plus shops, for the product
chips fish : without chemicals, for products skull cap: rent for wholesale,
product diversification is koko, exhibits 10 times per year.
Penulis: Erni Puspanantasari
Putri, Su pardi, I Nyoman Lokajay
Kode Jurnal: jptindustridd150616
