STUDI FAKTOR KANSEI PADA PRODUK BERBASIS KEARIFAN LOKAL (STUDI KASUS: BATIK MALANGAN)
Abstract: One product that has
a short life cycle is a fashion products where the consumer desires can
influence the company's decision to develop the product. Batik is one of
Indonesian local wisdom, which not all of batik in Indonesia has a high popularity,
such as Batik Malangan. Kansei Engineering method used in this study to
identify the implicit desire of users in the form of feeling, emotion, or
perception when interacting with Batik Malangan. By implementing the procedures
Kansei Engineering Type I, there are 30 words that appear using 14 stimulants
of Batik Malangan. Statistical data analysis performed using multivariate
analysis. The most important kansei words chosen by using Factor Analysis and
Principal Component Analysis. In this study, a total of 61 respondents who are
citizens of Malang and from outside Malang participated. For customers, the
main attraction at the Batik Malangan is the motive, whether the primary
motive, secondary motive, nor the isen motive. Until now, Batik Malangan’s
motive not yet have a characteristic, so it is less well known by customers.
Overall, this study contributes to that Kansei Engineering is a method that can
be used to capture the feeling of customers mainly on customized products. With
so many product variations based on local wisdom should be able to be developed
by actually capturing the customer's desire, not only explicit but also
implicit.
Penulis: Dewi Hardininingtyas,
Ishardita Pambudi Tama, Agustina Eunike, Debrina Puspita Andriani
Kode Jurnal: jptindustridd160422
