Vendor managed forecasting: A case study of small enterprise
Abstract: Enterprises use
supply chain management practices for improving business or supply chain
performance. It is observed that supply chain technologies like VMI are now
becoming an integral part of enterprise’s strategy. Even small and medium
enterprises can adopt this practice and improve the performance of supply
chain. This paper discusses vendor managed forecasting with the help of case
study. It shows how a small enterprise improves supply chain performance by
using demand related information obtained from retailer. The results obtained
in the study shows that vendor managed forecasting in supply chain reduces the
demand variation and improves inventory management significantly.
Keywords: supply chain
management; demand forecasting; performance measures; vendor-managed inventory;
small and medium enterprise
Author: Atul B. Borade, Satish
Bansod
Journal Code: jptindustrigg090010
