AN ANALYSIS OF SALES INFORMATION SYSTEM AND COMPETITIVE ADVANTAGE (Study Case of UD. Citra Helmet)
Abstract: Business development
in this era of globalization leads companies to use information system in
running business relationship by changing the traditional way of working in
non-integrated information systems into integrated information systems. The
intended use of the integrated information system will improve the effective
and efficient way of working, such as the availability of information in
real-time, accurate and informative for decision-making for the benefit of
operational activities, as well as decision-making for strategic interests and
the company’s business development. Especially with the application of sales
information system, it will improve the company’s performance and will affect
the competitiveness of companies, which can ultimately increase the maximum
profit. However, in reality it is not easy to implement the integrated
information system, because it is influenced by the customs, culture and
mindset of the user company. It is necessary for running system analysis
activity and building an integrated information system by concerning into the
needs of users, management, customers and stakeholders. The implementation of
integrated information system will increase productivity and achieve the
effectiveness and efficiency level of company’s operations, through the
analysis of sales information system will affect the competitiveness of
companies.
Author: Hendra Alianto, Santo
Fernandi Wijaya, Fikri Arlan
Journal Code: jptinformatikagg120015
