Cost and Benefit of Information Search using Two Different Strategies
Abstract: Searching for
information is one major Internet activities during which information seekers
may gain benefit as well as incurred some cost. In general, information seekers
seldom employ any search strategy for general browsing to explore information
space. On the other hand, in certain situation, they may employ certain search
strategy, especially those who engage in a fact-finding activity. The objective
of this research is to shed light on how search strategy can be used to gain
the maximum benefit of information search activities. It borrows the two-factor
theory to group Web design elements into benefit and cost manifested as
motivating and hygiene factors. This research employed a laboratory experiment
with 235 respondents who were participated on this research voluntarily.
Respondents were divided into two groups, namely ‘plan-group’ and
‘unplan-group’. Both groups were given certain tasks related to information
search. The experiment was followed by a post experiment survey. The result
shows that respondents who were in the ‘plan-group’ perceived less benefit and
incurred more cost compared to those in the ‘unplan-group’. The future research
is proposed at the end of this manuscript.
Penulis: Paulus Insap Santosa
Kode Jurnal: jptkomputerdd100043
