Does Color Matter on Web User Interface Design?
Abstract: Emotional
advertising on the Internet such as websites and social media can be highly
beneficial for Small Medium Enterprises (SMEs). However, not all of SMEs have a
website that meets all of the principles of website design which are
persuasive. Moreover, the color is rarely considered in making websites to
raise the emotional bonding between the products and audiences of SMEs.
Literature review, observation to four websites as case studies, and
questionnaires distributed to respondents randomly were performed. This
research aimed to evaluate the extent to which SMEs from Bandung exploited the
use of color as an element in the web User Interface (UI) design and to analyze
whether the color could provide emotional bonding, so the visitors were
interested in purchase or trial of the product. This research finds that
participants responses to color are various in different demographic factors.
Zananachips.com is considered to successfully utilize the color in the web UI
design to build its brand identity, raise interest in the trial of the product,
and engage the consumer with the website. This research is expected to be a
reference for SMEs in creating emotion, motivation, and persuasion through
website design.
Author: Wirania Swasty,
Andreas Rio Adriyanto
Journal Code: jptinformatikagg170009
