THE ANALYSIS AND THE DESIGN OF E-MARKETING STRATEGY AT SME’S (A CASE STUDY: THE DARE TO DREAM INDONESIA COMMUNITY)
Abstract: The purposes of the
research are to analyze the e-marketing strategy and to design e-marketing
application which is a website that is appropriate for SME’S of Dare to Dream
Indonesia (D2DI) community. The methodology of analysis used consists of 4
stages from 7 stages of e-marketing and the design method consists of three
last stages of e-marketing. The result achieved is a website as an e-marketing
application that can support marketing and promoting activities, expanding the
target market, giving complete information and facilitating the customers to
access product information, and supporting the communication between D2DI
community, SME’S, and the customers. The conclusions obtained are that
e-marketing can be a solution to solve customer needs of the availability of
complete and current information and communication.
Author: Henkie Ongowarsito,
Kartika Nurcahyani, Brata Wibawa Djoyo
Journal Code: jptinformatikagg110014
